Behind Every Successful Small Business There Is a Family.

It all started over four decades ago in St. Louis, Missouri, when a first-time mom started designing hair accessories to tame her daughter’s hair and accentuate her style. Her hobby turned into a business, and the business eventually grew to become America’s best-known brand of infant and girl’s hair accessories – Wee Ones™!

In 2010, first-time entrepreneurs Miles and Gina Faust purchased Wee Ones and began to write the next chapter of the company’s story. Miles runs the business side of things, while Gina leads the design and marketing efforts at Wee Ones. In 2014, their daughter Allie joined the family business to help develop the in-house capability of printing custom designs on their ribbons, taking creativity at Wee Ones to a whole new level.